Sun City Finance offers direct consumer loans to residents of the Las Cruces, NM area. We specialize in small loans from $500 to $20,000. Our staff takes great pride in offering excellent customer service. We help customers with limited credit or past credit problems get a loan.

We set high employee selection standards so we can exceed your standards. Our clients deserve this extra effort. Through years of experience we have created a process for hiring and training employees who are dependable and motivated to perform. You can rest assured knowing that we do not outsource our accounts. We do not share or use 3rd party companies.

Meet Our Friendly Staff.

Tina Lara
Tina LaraCredit Manager
In her 18 year tenure, Tina has been able to help numerous customers with their accounts. Her ambition to gain knowledge has contributed to our company’s success. She is family oriented and enjoys the views of Las Cruces such as Mesilla Valley and the Organ Mountains.
Daniel Lara
Daniel LaraOffice Manager
Daniel brings a refreshing angle of view to the Financial Industry. With over 10 years of customer service experience, he continues to demonstrate warmth and competence to our customers. His confidence and optimistic attitude also helps build morale in our employees.
Valerie Johnson
Valerie JohnsonLoan Officer
Valerie is very enthusiastic and passionate. For the last 18 years, she has put her skills to action. From a Loan Officer to Insurance Clerk, she has done it all here. She prides herself on making this office a positive working environment. Her family is thrilled that her youngest daughter joined the NMSU women’s basketball team.
Jessica Gonzales
Jessica GonzalesBusiness Consultant
Jessica is an integral part of our operation. She has 20+ years experience in the Finance Industry. Since she started her family 6 years ago, she has gone part time. She still looks over loans and continues to train our staff as our Business Consultant. Her number one goal is to help customers by qualifying them for a loan.
J.J. Gonzales
J.J. GonzalesChief Operating Officer
Mr. Gonzales has been part of the financial services industry for 25 years. He has inspired countless local entrepreneurs through his work and innovative approaches. As a credit specialists, he will help you improve your credit.
Kenia Pizarro
Kenia PizarroAccount Executive
As a Certified Business Administrator, Kenia has continued to advance in her career. She has developed a diverse set of skills that makes her very valuable to our company. Her high sense of teamwork and positive attitude is contagious and always welcomed.
Alissa Navarrete
Alissa NavarreteDatabase Administrator
Alissa integrity encourages trusting relationships with clients, co-workers and supervisors. As an electronic data processor since 2018, her outstanding work ethic easily shows in her quality of work. She will continue to be essential in the growth of our company into the digital age.
Damian Vallejo
Damian VallejoAccount Executive
In addition to helping customers with their credit, Damian has a natural ability to genuinely connect with people. His strong principles and positive outlook influences our team to help make our business an enjoyable experience.
Alicia Saenz
Alicia SaenzLoan Servicing Specialist
As a personal trainer, Alicia has built trusting relationships with her clients by concentrating on improving their health and fitness. She understands the needs of our clients and we are fortunate to have her on our team.
Aleana Hurtado
Aleana HurtadoLoan Servicing Specialist
Aleana is a big part of our friendly service. Her exceptional commitment to our customers is phenomenal. She is family oriented and has a strong work ethic. This helps her take the initiative in offering our clients our products and services.