Sun City Finance offers direct consumer loans to residents of the Las Cruces, NM area. We specialize in small loans from $500 to $14,000. Our staff takes great pride in offering excellent customer service. We help customers with limited credit or past credit problems get a loan.

We set high employee selection standards so we can exceed your standards. Our clients deserve this extra effort. Through years of experience we have created a process for hiring and training employees who are dependable and motivated to perform. You can rest assured knowing that we do not outsource our accounts. We do not share or use 3rd party companies.

Meet Our Friendly Staff.

Marina Lara
Marina LaraProfessional Consultant
Marina’s integrity encourages trusting relationships with clients, co-workers and supervisors. As a Customer Service Representative since 2010, her outstanding work ethic easily shows in her quality of work. Recently, she has helped our customers as a credit adjuster.
Tina Lara
Tina LaraCredit Manager
In her 14 year tenure, Tina has been able to help numerous customers with their accounts. Her ambition to gain knowledge has contributed to our company’s success. She is family oriented and enjoys the views of Las Cruces such as Mesilla Valley and the Organ Mountains.
Daniel Lara
Daniel LaraOffice Manager
Daniel brings a refreshing angle of view to the Financial Industry. With over 10 years of customer service experience, he continues to demonstrate warmth and competence to our customers. His confidence and optimistic attitude also helps build morale in our employees.
Valerie Johnson
Valerie JohnsonLoan Officer
Valerie is very enthusiastic and passionate. For the last 15 years, she has put her skills to action. From a Loan Officer to Insurance Clerk, she has done it all here. She prides herself on making this office a positive working environment.
Chris Lara
Chris LaraCredit Adjuster
In addition to helping customers with their credit, Chris oversees our repossessed vehicles. He is self-disciplined and continues to push himself in completing work tasks. His commitment to helping other shows as he currently going to school to become a respiratory therapist.
Jessica Gonzales
Jessica GonzalesBusiness Consultant
Jessica is an integral part of our operation. She has 20+ years experience in the Finance Industry. Since she started her family 6 years ago, she has gone part time. She still looks over loans and continues to train our staff as our Business Consultant. Her number one goal is to help customers by qualifying them for a loan.
J.J. Gonzales
J.J. GonzalesProfessional Arbiter
Mr. Gonzales has been part of the financial services industry for 20+ years. He has inspired countless local entrepreneurs through his work and innovative approaches. As a credit specialists, he will help you improve your credit.